Voices of Double Up in America
November 12, 2016

This year, we sat down with some of the families, farmers, market managers, store owners, and others that make Double Up Food Bucks a success in Michigan and now in communities across America.

The result?

Real people, remarkable stories, and a deep sense of privilege to do this work alongside our partners.

See below for highlights from the first batch of stories plus a new video from our work in Flint. And follow #DoubleUp on Facebook and Twitter to track this real-life storytelling series.

“So as much as it was a nutrition program for us, Double Up was also a learning program for me to be able to teach my son, ‘Hey, this is the stuff that’s going to help you stay healthier, help you feel better throughout the day.’”

Double Up Shopper

“Double Up benefited us all.”


How this healthy food incentive program helped one family during a time of need, and in the process, changed the way they eat forever.



Double Up Grows in Flint

Flint Video

Double Up is expanding in Flint to help more children and families get more healthy food, precisely when they need it most. From Dr. Mona to Mama Sol, and Congressman Kildee to Flint residents, hear the voices of this work.


“In the end, you’re helping customers with their families and their lives by offering the program. If that’s not reason enough to participate, honestly I question why you’re in this business.”

Mike Beal
Chief Operating Officer
Balls Food Stores

“It’s a win-win. There is no downside”


Helping more Americans buy more fresh produce is great from a business perspective and it benefits the community. Hear from a grocery store leader on why they brought Double Up to their stores.


"Just having the market connects us to the community, but I think adding in Double Up multiplies that. We're seeing a new influx of people coming to shop at the market because of Double Up."

Carol Moody
Market Manager
Mt. Pleasant Farmers Market

“My only regret is that we didn’t do it sooner.”


SNAP incentives can support the financial viability of many farmers markets by bringing in new customers and boosting vendor sales. Hear from one market manager on the difference this program has had for her market.


"It's one of those programs that acutally works in that the consumer is getting a really good deal and the farmers is actually able to make a living."

Alex Pino
Revolution Farm

“The positive effects are ongoing and not even really fully understood until years down the line.”


SNAP incentives support eaters, growers, and local communities. Hear from a farmer in New Mexico about the benefits Double Up is delivering for his farm, plus the positive ripple effects across the community.


“We’re trying to level the playing field and make sure that there’s equity and just food access. The cost on the front end, even including incentives, versus the larger cost that we would pay on the back end is well worth the investment.”

Brenda Calvin
Program Officer
Health Care Foundation of Greater Kansas City

“It’s well worth the investment.”

Brenda Calvin City Market BOGUE 070616_3143

Healthy food incentives are helping level the playing field, while producing long-term health dividends. Hear from a healthcare funder on why she’s behind Double Up.