Supporting access to healthy, affordable food.

In the United States, food is the third-largest household expense, after housing and transportation. Families who are economically disadvantaged spend more than a third of their disposable income on food. People with limited resources have to make difficult food choices — and for many, fruits and vegetables are out of reach.

We believe that affordable, nutritious food is a fundamental right. At $80 billion per year, SNAP (formerly known as food stamps) is the largest federal investment in our food and farming systems. Our work supporting nutrition incentives ensures that those dollars provide fresh, locally grown food options for communities across the country.

Double Up Food Bucks

Our Double Up Food Bucks program harnesses the power of SNAP to help families bring home more healthy food. When SNAP shoppers go to a participating store or farmers market, they receive a dollar-for-dollar match on the purchase of fresh fruits and vegetables. The program works in a variety of settings—from community farmers markets and farm stands to local grocery stores—nationwide.

Since 2009, the program has been adopted by partners around the country, improving healthy food access from coast to coast; it continues to show the benefits of nutrition incentives for local farmers, retailers, and the people who need their services.

Interested in learning more about Double Up Food Bucks?

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An illustration of a salad leaf and some seeds
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A person standing behind a farm stand full of collard greens while smiling

The Double Up Model

The Double Up program is a triple win: more healthy food for families, better business for farmers, and a boost for local economies. Fair Food Network support has helped to implement Double Up as a uniform, consistent brand in a variety of locations — from community farmers markets to local grocery stores — in 30 states.

A Win for Families, Farmers, and the Local Food Economy

  • Icon of a group of three people

    Good For Families
    Double Up offers families more ways to purchase the fruits and vegetables they need and want.

  • Icon of a farmers field

    Good For Farmers
    Double Up boosts business for local farmers, helping them pursue their purpose as well as their profitability.

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    Good For Local Economies
    Double Up ignites local economies by keeping more food dollars in the community.

From Coast to Coast

Today, there are more than 1,700 Double Up locations across 30 states. In 2022, over 763,000 families nationwide participated in a Double Up program. According to a recent evaluation of the national program, participants consume MORE produce than the average American, which is significant as prior research demonstrates that every increase in fruit and vegetable consumption has a protective impact on health. Dig into our 2022 Impact Report to see how Double Up programs are stepping up to bring affordable fruits and vegetables within reach of every family while generating $48+ million in SNAP and Double up dollars supporting local farmers and grocers.

Click on the map to learn more about Double Up in a state near you.


Click a state for more information

Active Double Up program
Fair Food Network supporting healthy food incentive work
A woman bagging kale for a customer at the Detroit Farmers Market

Michigan Roots

Double Up was seeded more than a decade ago in our home state of Michigan. What began as a pilot program in collaboration with five farmers markets in Detroit has grown into a national model for nutrition incentives. The program is now a statewide success, available in more than 250 locations across the state.

Double Up is generating big wins for Michigan farmers: in 2021, independent grocers purchased $5.99 million in Michigan produce through the program during peak growing season. In 2022, that number grew to $6.39 million. Learn more about the program’s impact on Michigan communities.

Families & farmers impacted by Double Up in 2022


Pounds of fruit and veggies purchased since 2009


SNAP & Double Up dollars supporting local farmers & businesses since 2009

Nutrition Incentive Hub

The Nutrition Incentive Hub, created by the GusNIP Training,Technical Assistance, Evaluation, and Information Center in 2019, provides training, technical assistance, reporting, and evaluation support to strengthen nutrition incentive and produce prescription projects, as they work to increase the purchase of fruits and vegetables by project participants.

Led by the Center for Nutrition and Health Impact in partnership with Fair Food Network and a coalition of partners, the Hub is funded by the USDA National Institute of Food and Agriculture.

A mother and son smiling behind a shelf of kale and hiding a basket of apples at the farmers market
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Our Work With the Nutrition Incentive Hub

We lead technical assistance and innovation on behalf of the Hub, offering nutrition incentive and produce prescription practitioners with 1-on-1 planning and implementation support, peer learning opportunities through communities of practice and learning cohorts, as well as capacity-building grants, free of charge. We work with hundreds of current and potential GusNIP-funded projects across states, U.S. territories, and tribal nations to evaluate, innovate, and scale their work to reach more people.

We are joined by a coalition of partners in our work, including National Grocers Association Foundation, Farmers Market Coalition, Michigan Farmers Market Association, The Food Trust, and DAISA Enterprises, LLC.

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By the Numbers


Total local economic impact of GusNIP-funded nutrition incentive programs in surrounding communities between September 1, 2021 and August 31, 2022


Nutrition incentives redeemed at local food retail outlets during this time

Number of grocery stores, farmers markets, and health clinics that offered nutrition incentives in 2021

Advocating for Fruit and Vegetable Incentives

Policy advocacy is a key strategy to our approach creating immediate community impact and long-term systems change. In 2018, we proudly served as a platform for local and national organizations championing the expansion of the USDA’s Gus Schumacher Nutrition Incentives Program (GusNIP), ensuring that GusNIP has permanent, mandatory funding, including $250 million over the next five years.

Fast forward to the 2023 Farm Bill, Fair Food Network and our partners in the Alliance for National Nutrition Incentives (ANNI) are advocating to grow support for GusNIP and realize its full potential for supporting families, farmers, and local economies.

Fruit Veg Incentives -

Get in Touch

Interested in learning more about Nutrition Incentives and Double Up Food Bucks?
Contact us at

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It starts with food.

Join us.