Supporting access to healthy, affordable food.
In the United States, food is the third-largest household expense, after housing and transportation. Families with low incomes spend more than a third of their disposable income on food. People with limited resources have to make difficult food choices — and for many, fruits and vegetables are out of reach.
We believe that affordable, nutritious food is a fundamental right. At $80 billion per year, SNAP (formerly known as food stamps) is the largest federal investment in our food and farming systems. Our work supporting nutrition incentives ensures that those dollars provide fresh, locally grown food options for communities across the country.
Double Up Food Bucks
Our Double Up Food Bucks program harnesses the power of SNAP to help families bring home more healthy food. When SNAP shoppers go to a participating store or farmers market, they receive a dollar-for-dollar match on the purchase of fresh fruits and vegetables. The program works in a variety of settings—from community farmers markets and farm stands to local grocery stores—nationwide.
Since 2009, the program has been adopted by partners around the country, improving healthy food access from coast to coast; it continues to show the benefits of nutrition incentives for local farmers, retailers, and the people who need their services.
Interested in learning more about Double Up Food Bucks?
The Double Up Model
The Double Up program is a triple win: more healthy food for families, better business for farmers, and a boost for local economies. Fair Food Network support has helped to implement Double Up as a uniform, consistent brand in a variety of locations — from community farmers markets to local grocery stores — in 30 states.
A Win for Families, Farmers, and the Local Food Economy
Good For Families
Double Up offers families more ways to purchase the fruits and vegetables they need and want.
Good For Farmers
Double Up boosts business for local farmers, helping them pursue their purpose as well as their profitability.
Good For Local Economies
Double Up ignites local economies by keeping more food dollars in the community.
From Coast to Coast
Today, there are more than 1,000 Double Up locations across 30 states. In 2021, nearly 760,000 families nationwide participated in a Double Up program. According to a recent evaluation of the national program, participants consume MORE produce than the average American, which is significant as prior research demonstrates that every increase in fruit and vegetable consumption has a protective impact on health. Dig into our 2021 Impact Report to see how Double Up programs are stepping up to bring affordable fruits and vegetables within reach of every family while generating $50+ million in SNAP and Double up dollars supporting local farmers and grocers.
Click on the map to learn more about Double Up in a state near you.
Click a state for more information
Double Up was seeded more than a decade ago in our home state of Michigan. What began as a pilot program in collaboration with five farmers markets in Detroit has grown into a national model for nutrition incentives. The program is now a statewide success, available in more than 250 locations across the state.
Double Up is generating big wins for Michigan farmers: in 2020, independent grocers purchased $3.64+ million in Michigan produce through the program during peak growing season. In 2021, that number grew to $5.96 million. Learn more about the program’s impact on Michigan communities.
By the Numbers
Families & farmers impacted by Double Up in 2021
Pounds of fruit and veggies purchased since 2009
SNAP & Double Up dollars supporting local farmers & businesses since 2009
Nutrition Incentive Hub
The Nutrition Incentive Hub, created by the GusNIP Training,Technical Assistance, Evaluation, and Information Center in 2019, provides training, technical assistance, reporting, and evaluation support to strengthen nutrition incentive and produce prescription projects, as they work to increase the purchase of fruits and vegetables by project participants.
Led by the Gretchen Swanson Center for Nutrition in partnership with Fair Food Network and a coalition of partners, the Hub is funded by the USDA National Institute of Food and Agriculture.
Our Work With the Nutrition Incentive Hub
We lead technical assistance and innovation on behalf of the Hub, offering nutrition incentive and produce prescription practitioners with 1-on-1 planning and implementation support, peer learning opportunities through communities of practice and learning cohorts, as well as capacity-building grants, free of charge. We work with hundreds of current and potential GusNIP-funded projects across states, U.S. territories, and tribal nations to evaluate, innovate, and scale their work to reach more people.
We are joined by a coalition of partners in our work, including National Grocers Association Foundation, Farmers Market Coalition, Michigan Farmers Market Association, The Food Trust, and DAISA Enterprises, LLC.
By the Numbers
Total local economic impact of GusNIP-funded nutrition incentive programs in surrounding communities between September 1, 2021 and August 31, 2022
Nutrition incentives redeemed at local food retail outlets during this time
Number of grocery stores, farmers markets, and health clinics that offered nutrition incentives in 2021