Western New York is operating its Double Up Food Bucks program in 22 farmers markets, three mobile markets, two farm stands, and two new healthy corner stores in 2019. Lead organization Field & Fork Network received more than $394,000 in 2016 federal funding to support this operation. Matching funds bring total support to more than $1.2 million. Double Up will serve up to 30,000 residents across 11 counties in Western New York. This includes Buffalo, Rochester, and the Niagara Falls area, all of which far surpass the New York state average of 15.3% of the population living below the poverty line, ranking at 30.7, 32.9, and 24.9 percent respectively. This region is also known for its rich agricultural production including more than 8,800 mostly small-scale farms. In 2017, Field & Fork Network received additional FINI funding in partnership with Fair Food Network and Colorado's LiveWell. With this funding, Field & Fork Network has introduced e-incentive technology at farmers markets and healthy corner stores and will be expanding Double Up to grocery stores in Western New York over the next few years. The program’s footprint grew in 2018 and 2019 to include farmers markets in four additional counties in Northeast New York, including Clinton, Columbia, St. Lawrence, and Tompkins counties with plans to pilot Double Up in two co-op markets in Buffalo later in 2019.
USDA FINI Award: $1,200,000 (2016); Supported through Fair Food Network’s 2017 FINI Award
Lead Organization: Field & Fork Network