New Mexico

Farmers Markets & Grocery Stores

Building on a successful 2015 FINI-funded pilot project, New Mexico received $2.1 million in federal funding in 2016 and annual matching state support to expand Double Up Food Bucks statewide. Double Up grew from an initial 34 farmers markets in 2015 to 80 sites in 2016 including grocery stores, farmers markets, mobile markets, and farm stands. In 2018, Double Up continued to expand and included 84 locations including 43 farmers markets, 13 grocery stores, 7 farm stands, mobile markets and one CSA. More than 977 farmers and 25,000 low-income customers across the state benefit from the program annually. In 2018, low-income shoppers spent over $1 million in combined SNAP and Double Up, up from $354,000 in 2015. These are dollars benefiting New Mexico farmers and stimulating more than $5.7 million in the New Mexico economy over the course of the program. The 2019 season brings on even more local outlets to help reach more SNAP customers.

USDA FINI Award: $200,000 (2015); $2,400,000 (2017)
Lead Organization: New Mexico Farmers’ Marketing Association