Know Your Michigan Farmers, Know Your Michigan Food
As demand grows for local and sustainably grown food, opportunity awaits for small to mid-sized farmers to market their goods to new, untapped markets.
Know Your Michigan Farmers, Know Your Michigan Food launched in 2010 to both inform Southeast Michigan farmers about urban market opportunities and share with Detroiters places to access locally grown produce.
Through this project we developed a database of Southeast Michigan farmers, consumers, community groups, and local policymakers. We also designed a comprehensive communications plan to connect these markets, disseminating information to community leaders and residents alike.
This program was a boon for the region and bolstered support for the 2010 statewide launch of Double Up Food Bucks.