The 20% Shift The Economic Benefits of Food Localization for Michigan and The Capital Required to Realize Them
by Michael Shuman
This report, sponsored by Fair Food Network, evaluates the economic impacts the state of Michigan would enjoy through a 20% shift toward local food. A “20% shift” means that for each food sector, a fifth of all non-local consumption shifts to local foodstuffs and local production expands accordingly.
As the farmers' market season gets under way in the U.S., more shoppers than ever will be supporting local growers and producers. (According to a 2010 Department of Agriculture survey, at least 6,132 markets exist nationally, a 16 percent increase from 2009). While there has never been a more popular time for extolling the nutritional and culinary value of local food in the mainstream media, not everyone is convinced of the economic benefits of local food systems.